Hi, I’m Andy, a multidisciplinary designer with a passion to create inspiring and influential designs.

Designers don't retire - We die!

I design cross platform products for humans. I look to create quality products that enrich the lives of others. I use my extensive experience and insights to help clients see the bigger picture, by involving analysis early, to help transform business ambition into an emotional experience for its consumers.

I look to solve complex puzzles through understanding data and core consumer personas. The goal is to create groundbreaking innovations that make consumers happy and businesses profitable.

Strategy is the foundation of my creative process and this helps create innovations that illuminate brands and product experiences. I support this process with design and rapid prototyping to help make products and ideas REAL.

Name: Andy Gray

Age: 33

Location: London & Remote

Coffee Addict: Yes

Software: PhotoShop, Illustrator, Sketch, Principle, After Effects, Pen & Pencil

Strategy

I define design strategy and innovation through a combination of critical examination, research and creativity.

Brainstorming

The goal for brainstorming isn't a perfect idea, it's lots of ideas along with collaboration and creativity. I look to unlock creative power through brainstorming and 'Think Its’, before tackling a UX solution.

UX, Visual & Motion

I look to create and improve UX through insight led design. I’m aways searching for ways to deliver value to people through innovating products, which put the user at the heart. I design for the user and add value to the business.

Prototyping

I transform ideas into reality through rapid prototyping. Rapid prototyping is an incredibly effective way to make ideas tangible, learn through making, and gaining quick feedback.

12 YEARS IN THE MAKING

I have had the privilege of working for companies such as The BBC, Spotify, Nokia, Intel, Tesco, Orange, Virgin Media & many more.

"“Only those who attempt the absurd will achieve the impossible"

M.c. Escher

"It is not enough that we build products that function, that are understandable and usable, we also need to build products that bring joy and excitement, pleasure and fun, and, yes, beauty to people’s lives"

Don Norman

"There is no such thing as a boring project. There are only boring executions"

Irene Etzkorn

Music Web.